In these challenging economic times local advertisers are looking for proven ROI. But they are also confused and bewildered by online advertising. And many have probably had at least one bad experience of over-promise and under-performance. Which is a shame, because there is an incredible amount of untapped value available online for local advertisers.
Clickable has just announced a new white labeled SEM platform that seeks to make advertising accessible to these local advertisers.
It looks to have the right emphasis on the right features. I’d be interested in hearing from anyone who has taken it for a spin.
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